How many ads, blog articles or signature lines do you see with “I specialize in…” stated? Do yourself a favor and read these claims with a critical eye.

Do you really believe that an agent in a metropolitan market can “Specialize” in residential, rental, commercial, land business opportunities, etc? Really? These claims are simply a way of saying there is no specialization, the agent has NO area of specialization, and will grab at any opportunity to make a buck.

It is exactly the same thing with geographic specialty claims. It is about 50 miles from Sun City AZ. to Gilbert AZ. Can an agent in Gilbert “Specialize” in Sun City?

It is often stated “All Real Estate is Local”. Only a local agent can tell you about the particulars on a neighborhood you wish to buy in. Only a local agent will have the contacts amongst agents selling in a neighborhood to help you sell your home.

It is even more important to sellers to have a local agent when the property is vacant. Who is more likely to check your home after a storm, the agent who lives and works nearby, or the agent who is located across the valley?

Jim Little, your Sun City REALTOR®