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Pre-Listing Activities
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1
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Make appointment with seller for listing presentation
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2
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Send seller a written or e-mail confirmation of listing appointment and call to confirm
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3
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Review pre-appointment questions
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4
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Research all comparable currently listed properties
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5
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Research sales activity for past 18 months from MLS and public records databases
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6
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Research “Average Days on Market” for this property of this type, price range and location
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7
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Download and review property tax roll information
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8
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Prepare “Comparable Market Analysis” (CMA) to establish fair market value
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9
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Obtain copy of subdivision plat/complex lay-out
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10
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Research property’s ownership & deed type
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11
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Research property’s public record information for lot size & dimensions
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12
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Research and verify legal description
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13
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Research property’s land use coding and deed restrictions
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14
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Research property’s current use and zoning
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15
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Verify legal names of owner(s) in county’s public property records
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16
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Prepare listing presentation package with above materials and HomeTrack™ information
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17
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Perform exterior “Curb Appeal Assessment” of subject property
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18
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Compile and assemble formal file on property
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19
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Confirm current public schools and explain impact of schools on market value
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20
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Review listing appointment checklist to ensure all steps and actions have been completed
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Listing Appointment Presentation
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21
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Give seller an overview of current market conditions and projections
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22
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Review agent’s and company’s credentials and accomplishments in the market
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23
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Present company’s profile and position or “niche” in the marketplace
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24
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Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds
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25
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Offer pricing strategy based on professional judgment and interpretation of current market conditions
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26
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Discuss Goals With Seller To Market Effectively
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27
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Explain market power and benefits of Multiple Listing Service
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28
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Explain market power of web marketing, IDX and REALTOR.com
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29
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Explain the work the brokerage and agent do “behind the scenes” and agent’s availability on weekends
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30
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Explain agent’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers
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31
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Present and discuss strategic master marketing plan
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32
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Explain different agency relationships and determine seller’s preference
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33
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Review and explain all clauses in Listing Contract & Addendum and obtain seller’s signature
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Once Property is Under Listing Agreement
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34
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Review current title information
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35
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Measure overall and heated square footage
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36
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Measure interior room sizes
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37
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Confirm lot size via owner’s copy of certified survey, if available
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38
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Note any and all unrecorded property lines, agreements, easements
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39
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Obtain house plans, if applicable and available
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40
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Review house plans and make copy
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41
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Order plat map for retention in property’s listing file
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42
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Prepare showing instructions for buyers’ agents and agree on showing time window with seller
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43
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Obtain current mortgage loan(s) information: companies and & loan account numbers
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44
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Verify current loan information with lender(s)
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45
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Check assumability of loan(s) and any special requirements
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46
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Discuss possible buyer financing alternatives and options with seller
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47
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Review current appraisal if available
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48
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Identify Home Owner Association manager if applicable
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49
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Verify Home Owner Association Fees with manager – mandatory or optional and current annual fee
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50
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Order copy of Homeowner Association bylaws, if applicable
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51
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Research electricity availability and supplier’s name and phone number
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52
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Calculate average utility usage from last 12 months of bills
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53
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Research and verify city sewer/septic tank system
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54
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Water System: Calculate average water fees or rates from last 12 months of bills )
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55
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Well Water: Confirm well status, depth and output from Well Report
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56
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Natural Gas: Research/verify availability and supplier’s name and phone number
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57
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Verify security system, current term of service and whether owned or leased
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58
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Verify if seller has transferable Termite Bond
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59
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Ascertain need for lead-based paint disclosure
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60
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Prepare detailed list of property amenities and assess market impact
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61
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Prepare detailed list of property’s “Inclusions & Conveyances with Sale“
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62
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Compile list of completed repairs and maintenance items
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63
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Send “Vacancy Checklist” to seller if property is vacant
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64
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Explain benefits of Home Owner Warranty to seller
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65
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Assist sellers with completion and submission of Home Owner Warranty Application
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66
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When received, place Home Owner Warranty in property file for conveyance at time of sale
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67
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Have extra key made for lockbox
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68
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Verify if property has rental units involved. And if so:
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69
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* Make copies of all leases for retention in listing file
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70
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* Verify all rents & deposits
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71
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* Inform tenants of listing and discuss how showings will be handled
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72
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Arrange for installation of yard sign
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73
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Assist seller with completion of Seller’s Disclosure form
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74
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“New Listing Checklist” Completed
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75
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Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability
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76
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Review results of Interior Décor Assessment and suggest changes to shorten time on market
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77
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Load listing into transaction management software program
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Entering Property in Multiple Listing Service Database
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78
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Prepare MLS Profile Sheet — Agents is responsible for “quality control” and accuracy of listing data
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79
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Enter property data from Profile Sheet into MLS Listing Database
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80
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Proofread MLS database listing for accuracy – including proper placement in mapping function
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81
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Add property to company’s Active Listings list
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82
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Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours
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83
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Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography
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Marketing The Listing
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84
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Create print and Internet ads with seller’s input
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85
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Coordinate showings with owners, tenants, and other Realtors®. Return all calls – weekends included
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86
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Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows
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87
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Prepare mailing and contact list
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88
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Generate mail-merge letters to contact list
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89
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Order “Just Listed” labels & reports
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90
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Prepare flyers & feedback faxes
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91
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Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
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92
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Prepare property marketing brochure for seller’s review
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93
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Arrange for printing or copying of supply of marketing brochures or fliers
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94
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Place marketing brochures in all company agent mail boxes
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95
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Upload listing to company and agent Internet site, if applicable
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96
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Mail Out “Just Listed” notice to all neighborhood residents
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97
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Advise Network Referral Program of listing
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98
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Provide marketing data to buyers coming through international relocation networks
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99
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Provide marketing data to buyers coming from referral network
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100
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Provide “Special Feature” cards for marketing, if applicable
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101
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Submit ads to company’s participating Internet real estate sites
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102
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Price changes conveyed promptly to all Internet groups
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103
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Reprint/supply brochures promptly as needed
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104
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Loan information reviewed and updated in MLS as required
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105
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Feedback e-mails/faxes sent to buyers’ agents after showings
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106
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Review weekly Market Study
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107
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Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
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108
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Place regular weekly update calls to seller to discuss marketing & pricing
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109
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Promptly enter price changes in MLS listing database
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The Offer and Contract
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109
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Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
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110
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Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes
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111
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Counsel seller on offers. Explain merits and weakness of each component of each offer
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112
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Contact buyers’ agents to review buyer’s qualifications and discuss offer
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113
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Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible
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114
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Confirm buyer is pre-qualified by calling Loan Officer
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115
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Obtain pre-qualification letter on buyer from Loan Officer
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116
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Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date
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117
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Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
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118
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Fax copies of contract and all addendums to closing attorney or title company
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119
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When Offer to Purchase Contract is accepted and signed by seller, deliver to buyer’s agent
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120
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Record and promptly deposit buyer’s earnest money in escrow account.
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121
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Disseminate “Under-Contract Showing Restrictions” as seller requests
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122
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Deliver copies of fully signed Offer to Purchase contract to seller
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123
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Fax/deliver copies of Offer to Purchase contract to Selling Agent
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133
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Fax copies of Offer to Purchase contract to lender
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124
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Provide copies of signed Offer to Purchase contract for office file
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125
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Advise seller in handling additional offers to purchase submitted between contract and closing
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126
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Change status in MLS to “Sale Pending”
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127
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Update transaction management program show “Sale Pending”
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128
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Review buyer’s credit report results — Advise seller of worst and best case scenarios
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129
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Provide credit report information to seller if property will be seller-financed
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130
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Assist buyer with obtaining financing, if applicable and follow-up as necessary
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131
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Coordinate with lender on Discount Points being locked in with dates
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132
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Deliver unrecorded property information to buyer
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133
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Order septic system inspection, if applicable
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134
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Receive and review septic system report and assess any possible impact on sale
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135
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Deliver copy of septic system inspection report lender & buyer
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136
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Deliver Well Flow Test Report copies to lender & buyer and property listing file
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137
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Verify termite inspection ordered
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138
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Verify mold inspection ordered, if required
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Tracking the Loan Process
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139
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Confirm Verifications Of Deposit & Buyer’s Employment Have Been Returned
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140
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Follow Loan Processing Through To The Underwriter
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141
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Add lender and other vendors to HomeTrack™ so agents, buyer and seller can track progress of sale
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142
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Contact lender weekly to ensure processing is on track
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143
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Relay final approval of buyer’s loan application to seller
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Home Inspection
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144
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Coordinate buyer’s professional home inspection with seller
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145
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Review home inspector’s report
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146
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Enter completion into transaction management tracking software program
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147
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Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract
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148
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Ensure seller’s compliance with Home Inspection Clause requirements
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149
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Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs
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150
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Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed
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The Appraisal
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151
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Schedule Appraisal
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154
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Provide comparable sales used in market pricing to Appraiser
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152
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Follow-Up On Appraisal
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151
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Enter completion into transaction management program
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153
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Assist seller in questioning appraisal report if it seems too low
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Closing Preparations and Duties
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154
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Contract Is Signed By All Parties
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155
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Coordinate closing process with buyer’s agent and lender
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156
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Update closing forms & files
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157
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Ensure all parties have all forms and information needed to close the sale
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158
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Select location where closing will be held
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159
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Confirm closing date and time and notify all parties
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160
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Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates
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161
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Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing
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172
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Research all tax, HOA, utility and other applicable prorations
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162
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Request final closing figures from closing agent (attorney or title company)
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163
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Receive & carefully review closing figures to ensure accuracy of preparation
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164
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Forward verified closing figures to buyer’s agent
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165
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Request copy of closing documents from closing agent
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166
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Confirm buyer and buyer’s agent have received title insurance commitment
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167
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Provide “Home Owners Warranty” for availability at closing
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168
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Reviews all closing documents carefully for errors
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169
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Forward closing documents to absentee seller as requested
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170
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Review documents with closing agent (attorney)
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171
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Provide earnest money deposit check from escrow account to closing agent
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173
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Coordinate this closing with seller’s next purchase and resolve any timing problems
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174
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Have a “no surprises” closing so that seller receives a net proceeds check at closing
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175
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Refer sellers to one of the best agents at their destination, if applicable
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176
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Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.
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177
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Close out listing in HomeTrack™
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Follow Up After Closing
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178
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Answer questions about filing claims with Home Owner Warranty company if requested
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179
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Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
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180
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Respond to any follow-on calls and provide any additional information required from office files.
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